W-fold leaflets

Submission specifications for W-fold leaflets

Add 3 mm bleed.

To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges of your design. Make sure colours, background pictures and layouts extend into the bleed area so as to avoid leaving white lines as a result of cutting tolerances.

Keep 4 mm safety margin

Keep all important text and images at least 4 mm away from the edge of the finished size. Exclusive finishes need to be within the safety margin

Resolution of at least 300 dpi.

Make sure the resolution of the images and graphics in your artwork are at least 300 dpi.

Use CMYK as the color mode.

Prepare your files using CMYK as the color mode, not RGB. Use colormode FOGRA39 (ISO Coated v2) for coated papertypes and colormode FOGRA47 (PSO Uncoated ISO12647) for uncoated papertypes. If you are unsure of the colour mode of your file, don't worry we can always convert this for you. Keep in mind this can cause the colours to differ from the original file.

Save your files in uneditable, print-ready file formats.

Save your files in uneditable, print-ready file formats (PDF (1.4 or higher), TIFF, EPS, JPG). Deliver your files in one layer: the background layer.

Convert fonts to outlines or embed all the fonts.

Make sure you convert fonts to outlines or embed all the fonts when saving it to PDF.

Fonts should be at least 6pt.

Fonts should be at least 6 pt.

Use the right values for full color black.

Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black color. Do not use this value for text smaller than 15 pt or plain text. This can only be used in full color printing. For designing black smaller texts use 100% black.

Make sure the ink coverage isn't higher than 300%.

Force Color Images to CMYK with a 260% ink limit (in Photoshop > Convert Color Profile > Photoshop 5 Default CMYK). Make sure the ink coverage isn't higher than 300%.

Check line thickness

Lines should be at least 0.25 pt. Negative lines should be at least 0.5 pt.

Check your artwork on overprint.

Make sure no elements in your artwork are set on overprint. Unless you want this effect in your design. The degree of transparency in printing depends on the ink, material, and printing method used.

Keep 4 mm safety margin from the fold.

Keep all important text and images at least 4 mm away from the fold.

Save the file for folded products as spreads.

The sides of folded products have to be laid out in a file next to each other.

Make sure the alignment and the sequence of the sides are recognizable.

Make sure the alignment and the sequence of the sides are recognizable (we do not check your document in terms of content).

Frequently Asked Questions for W-fold leaflets

What is this product exactly? And what can I use it for?

• W-fold leaflets are one of the most ordered and most popular marketing materials from our range. A W-fold leaflets is a folded sheet of paper that can be printed completely according your needs and wishes. This product is used to: Introduce people to your business, promote discounts or events, provide information to your customers and share the latest news or deals surrounding your business.

Which production techniques do you use?

• 
  Digital printing uses four colours (CMYK) with toners and inks to print digital files. This option is comparable to large home printer, and is cheaper than ‘litho’ printing for smaller quantities. This is because there are less starting costs, less components involved, and no ink drying time necessary.
• 
  Offset Lithography printing or Litho printing makes it possible to provide larger quantities at unbeatable prices. This technique creates images and text with wet ink and transferred to each paper sheet with aluminium and rubber plates. This method is more extensive than its 'digital’ counterpart because of the different printing materials that are used. Still, it is the most cost-effective option when you order bigger printed batches.

Which carriers are used for the delivery?

• For the delivery of your W-fold leaflets we use multiple carriers. Because of the highest reliability, in most cases we use UPS or DPD.
• Other carriers we use are DHL and even our own courier service. These carriers are used for certain products (depending on the size, the turnaround and the quantity).

I can't find the product I'm looking for. Can I request a quotation?

• The W-fold leaflets that is chosen in most cases can be selected via our website.
• 
  If your material type, weight, quantity, size or other specification is not listed, you can request a quotation. We will send you our offer within 1 working day.
• Depending on the complexity this can take a bit longer.

Will my W-fold leaflets be printed on both sides?

• Yes, W-fold leaflets will be printed on both sides.